Technology Of aple Watch

Technology Of aple Watch

Tehnopedia.net-  ON the eve of the Apple Watch hitting Australian stores a new report of millions of consumer interactions shows that people have lost interest in Apple’s next big thing.

Argus Insights has released the Wearables Heartbeat Report which analyses 7.8 million social conversations and 65,000 consumer reviews of wearable devices between September and March.

The report reveals the spike in consumer interest when Tim Cook unveiled the watch has died in the months that people have been waiting for the product to hit the shelves.

Australian gadget lovers will be the first in the world to be able to try on the Apple Watch when Apple Stores open tomorrow around the country. They will be able to try on a watch as soon as the stores open and from 5.01pm they will be able to preorder a Watch. The actual item will be available to buy from April 24.

Argus Insights CEO and founder John Feland said the research showed the market had been fatigued by the wait for the Apple Watch.

Apple is releasing its first wearable device years after Samsung unveiled its first smartwatch and following the creation of the activity tracker market by companies such as Fitbit and Jawbone.

Another problem the report identified for Apple was news that luxury watch maker Tag Heuer had done a deal with Android Wear caused almost as much social excitement as the Apple Watch.

The key findings of the report include:

• Strong holiday sales by Fitbit, Jawbone, Moto and LG mean fewer wrists for Apple to compete for.

• Unlike smartphones and tablets, at launch, the Apple Watch is not considered a game changer by the bulk of consumers.

• Look to other brands to figure out wearables before Apple, such as Motorola, Pebble.”

Mr Feland described the Apple Watch as just “interesting”.

“It’s novel. Sending your heartbeat to someone else is interesting. They haven’t bridged the gap that Apple typically does in going from novelty to utility,” he said.

“The breadcrumbs are leading to ‘it will be good but it won’t be amazing.’

“The next generation will be better because there will be more time for Apple to learn not only from their customers but from other people’s customers as well.”

Mr Feland said the 18-hour battery life for the Watch, which would require users to charge it overnight, was an issue for consumers.

“If you need to charge your phone during the day, you just plug it in on your desk,” Mr Feland said.

“If you need to charge your watch, you have to take it off and remember to put it back on.

“One of the keys in user experience is making sure a product doesn’t disrupt people’s lives more than the value it controls.

A lot of the wearables require as much care and feeding as a Chihuahua puppy. Pat me. Feed me. Pat me. Feed me.

“Apple has a right to say who cares, we’re Apple. That’s what happened with the smartphone.

“But the impact of what happens if you forget to charge your phone is not the same as if you forget to charge your Watch.”